How valuable a project is can be determined by the audience of potential customers or by the number of sales. Your site may look flawless, have well-oiled functionality, but if you do not track the statistics and data of the resource’s work, you can miss a lot of important points.

By tracking the implementation of KPIs, you can promptly respond to all changes in the project and coordinate further actions to develop the strategy.

What is KPI? 

KPI stands for Key Performance Indicator. Thanks to it, you can understand how successful your business is and its return from promotion. There are situations when the return is practically zero, but in general, the dynamics are positive. Don’t focus on payback; it’s a matter of time. If you do not track the metric, then you can miss this moment and just stop joining the business, which in the future could bring high income from site traffic. 

For the correct tracking of metrics on the site, various site analysis tools are used, among which there is one of the most powerful Google Analytics. At first glance, this tool may seem complicated, and the variety of different reports will simply scare users, but this does not mean that they can not be tracked. In order to understand whether your site is developing in the right direction, it is enough to look at a few key metrics.

Channels and referrals 

Google Analytics has “sources and channels.” Channel means where users’ flow came from, and the source gives a more accurate description and details.

When using the Google Analytics tool, you should pay special attention to the main traffic channels: organic traffic, advertising, direct user transitions to your site, etc.

Conversion by source and device 

By analyzing this indicator, you will be able to determine what needs to be improved and optimized in the work of the site so that it is convenient for users to use the resource from any device. Today, many users surf the web using gadgets, including making purchases and orders. 

If you see that most of the refusals come from mobile devices, then this is a severe signal to think about optimizing the site. It is urgent to analyze the site and identify the problem, which we should fix as soon as possible.

Time spent on the page 

The most important thing is to track how much time a user spends on landing pages. It is from this page that you get the user’s contact information. Landing pages usually contain information about a product or service, and their main task is to turn a visitor into a consumer and motivate him to buy.

If many users visit your landing page and spend a lot of time there, then this may indicate that the product is interesting to the audience. And if the indicators are opposite, then this gives reason to think about the content.

The effectiveness of some pages 

Indicators must be monitored not only based on the work of the resource as a whole. It is essential to look at reports of the work of individual pages. Using the data obtained, you can determine which traffic sources are the most effective and which pages are of interest to your users.

By analyzing the performance reports of individual pages, you can get answers to the following questions: 

• which pages users visit most often; 
• which publications are the most popular; 
• what type of content is most attractive to users; 
• which pages are converting visitors to customers. 

Analyzing the data obtained will help you adjust your strategy or change it radically to improve results. 

Traffic dynamics 

User activity can be affected by the time of day, day of the week, month, season, holidays, and other external factors. Analysis attendance by the time of day will allow you to choose the most suitable time to post new publications on the page or launch targeted advertising. By analyzing the data, you can adjust the work of an online consultant or send letters. 

Seasonality analysis will allow you to create the most effective ad campaigns. It is necessary to competently analyze the indicators of past periods to create a coherent picture. 

Customer acquisition cost 

Customer Acquisition Cost is made up of marketing and sales costs. This metric broadly measures how viable a business model is and helps avoid cost increases as the business expands. 

With the launch of new campaigns or new technologies, this indicator can grow, which is normal. 

Lead acquisition cost 

The number of conversions is an important metric. But to understand whether your business is profitable or not, it is important to know how many conversions you have on your site and how much money you spent on it. It is essential for every businessman to recoup the investment; therefore, by tracking this indicator, you can accurately determine the return on certain channels. 

Conclusion 

The list of KPIs that you need to pay attention to is much longer, but these seven are key, and by analyzing them, you can ensure the life of your resource. By paying attention to them, you will always be aware of what stage your campaign is at.