BI technologies offer a current (real-time), historical and predictive view of internally structured data across all departments in an organization, which exponentially improves understanding of operations and improves decision making.

Simply put: Business Intelligence is the process of identifying valuable trends or patterns in your data to make more effective and accurate decisions related to the goals, objectives and strategies of your business.

Since pattern recognition is a critical part of BI, AI in business intelligence plays a key role in this process. When done right, pattern recognition is one of the key features that differentiates BI experts from BI enthusiasts. By helping users find holistic ideas on their own, AI technologies are enormously helpful in pattern recognition, making the process more intuitive, more streamlined, and ultimately more accurate.

Many business intelligence concepts are implemented through intuitive, interactive tools and dashboards – a centralized space that allows you to easily dig into your data. But more on that later.

Next, let’s look at how the concepts of business intelligence relate to the inner workings of the human brain.

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