Symphony https://symphony-cms.com/ Software Development Tue, 16 Dec 2025 08:02:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://symphony-cms.com/wp-content/uploads/2021/06/cropped-pngwing.com_-32x32.png Symphony https://symphony-cms.com/ 32 32 Best Online LLC Filing Companies Compared https://symphony-cms.com/best-online-llc-filing-companies-compared/ https://symphony-cms.com/best-online-llc-filing-companies-compared/#respond Tue, 16 Dec 2025 08:02:00 +0000 https://symphony-cms.com/?p=6509 Establishing a Limited Liability Company (LLC) requires completing specific legal and administrative procedures. Entrepreneurs must manage state-mandated documentation, adhere to compliance rules, and obtain registrations such as an Employer Identification Number (EIN). Online LLC filing services address these demands. They provide a structured method to establish a business with greater speed and accuracy. To help...

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Establishing a Limited Liability Company (LLC) requires completing specific legal and administrative procedures.

Entrepreneurs must manage state-mandated documentation, adhere to compliance rules, and obtain registrations such as an Employer Identification Number (EIN). Online LLC filing services address these demands. They provide a structured method to establish a business with greater speed and accuracy.

To help you find the right partner for this crucial first step, here’s a comparison of the best LLC services. We’ve evaluated them based on their pricing, features, ease of use, and the unique value they offer to different types of business owners. 

We’ll identify suitable options for budget-conscious founders, international applicants, and those requiring combined formation and branding services. Use this assessment to select the most appropriate service for your new business.

1. LLC.Services

LLC.Services positions itself as a premier choice for entrepreneurs by providing a specialized and fully integrated online LLC filing service. The company makes its comprehensive business formation services available to clients across the entire United States. 

The company stands out by making the entire business formation process fast, affordable, and remarkably straightforward. This is achieved through a digital platform that ensures a simple and efficient experience, guided by a transparent, no-fuss approach and a pricing structure completely free of hidden fees.

LLC.Services provides a comprehensive, all-inclusive package for LLC formation. This service bundles the essential components required to establish an LLC and ensure its initial compliance, providing a complete foundation for a new business. 

The package includes:

  • Core State Filing: Preparation and submission of the official LLC formation documents to the state.
  • EIN/Tax ID Registration: Assistance in obtaining a Federal Employer Identification Number (EIN) from the IRS.
  • Operating Agreement: A professionally drafted document outlining the company’s ownership and operating procedures.
  • Compliance Notifications: Proactive alerts for important state filing deadlines to help maintain good standing.

This outstanding value proposition is firmly secured by the standard inclusion of a full twelve months of registered agent service in every formation plan. This crucial feature, integral to the online filing process, directly fulfills a mandatory legal obligation. 

It ensures that new enterprises formed through the LLC.Services platform can preserve their official good standing from the very moment they begin operations, providing peace of mind and allowing entrepreneurs to focus on growing their business.

2. bestllc.services

BestLLC.Services is a fast and affordable provider of comprehensive online LLC filing services, operating in all 50 states. The company is an excellent choice for entrepreneurs seeking a good balance of essential features and a solid customer experience without a high cost.

Key Strengths & Service Offerings:

  • Comprehensive Online LLC Filing: The company provides a complete, guided online process for forming a Limited Liability Company, handling all aspects of the state filing.
  • Transparent, Affordable Pricing: BestLLC.Services is recognized for its very clean and straightforward pricing structure, which includes a “Free (state-fee only)” formation option. The first year of registered agent service is included at no extra cost.
  • Integrated Value-Added Services: Beyond the core formation, the company offers a broad set of legal services, including ongoing legal document review and access to lawyer consultations. This makes it a strong option for those who anticipate needing continued legal support.

The service is designed with a user-friendly experience, featuring a simpler interface and a guided process that is particularly accessible for new business owners. 

Furthermore, additional web and branding services are available to help establish a professional presence. This positive experience is supported by a reputation for reliable customer support, with assistance being readily available throughout the entire formation process.

3. BestLLCServices.co

BestLLCServices.co is a top-tier provider of online LLC filing, offering a thorough and supportive formation service for business founders in all 50 states. The company delivers a fully integrated, start-to-finish solution through its intuitive online platform.

The core service manages all essential launch activities, beginning with the preparation and submission of state formation documents. This is complemented by the inclusion of a full year of registered agent representation and assistance in securing a federal Employer Identification Number (EIN).

Beyond the initial online filing, the service provides critical post-formation support to ensure a solid legal foundation. This includes preparing essential internal documents like Operating Agreements and providing automatic alerts for state compliance deadlines.

For ongoing business growth, clients benefit from a library of legal templates, secure online document storage, and add-on services like business license research. This holistic approach is designed to give new LLCs a strong and compliant start, making BestLLCServices.co a top-tier option for comprehensive business formation.

4. Doola

Doola is a comprehensive one-stop shop for forming and managing an LLC in the United States via its online filing platform. The company supports entrepreneurs based anywhere in the world. This focus makes Doola a practical solution for non-US residents who need to register and operate a US-based LLC.

Doola provides a full suite of services, handling everything from initial business formation to ongoing bookkeeping and tax filings. These services include LLC registration, securing essentials like a business bank account, and managing compliance. 

A key feature of its basic business formation package is the inclusion of a free registered agent service for LLCs and other business types.

For services it does not provide directly, Doola utilizes a strong partner network. This is especially useful for international clients. The company’s credibility is supported by its backing from well-known institutions, including YCombinator, Hubspot, Nexus, and Hustle Fund.

Doola currently offers three annual packages:

  • Starter: $297 + state fees.
  • Total Compliance: $1999 + state fees.
  • Total Compliance Max: $2999 + state fees.

A potential drawback to consider is that some customers have expressed concerns over the communication flow. Feedback suggests the dashboard may not be entirely intuitive, and contacting the company does not always yield speedy or satisfactory responses.

5. BizFilings

BizFiling is recognized as a pioneer in the online LLC filing sector. Acquired by Wolters Kluwer-backed CT Corporation in 2002, the company provides a suite of services designed to support entrepreneurs from business formation through ongoing compliance.

This service is an ideal choice for entrepreneurs who value responsive customer service and a streamlined experience and are willing to pay a premium for these benefits.

Three LLC formation packages are available, with base prices starting at $99 plus state fees. The starting cost varies by state. All packages include business name verification, document preparation, and the BizComply monitoring tool. Several months of registered agent service are included, with annual renewals costing between $174 and $220.

Standout Features:

  • Streamlined Ordering: The formation process can be completed easily online or over the phone.
  • Filing Defect Warranty: The service includes a warranty for protection against errors in the filing paperwork.
  • Transparent Pricing: The price presented at the beginning of the order is the final total, with no hidden fees.

BizFiling may not be the most budget-friendly option. Some customer reviews indicate that competing services offer more features for a similar price.

6. Rocket Lawyer

Rocket Lawyer provides online LLC filing services integrated with access to affordable legal guidance. This approach supports business formation while connecting entrepreneurs with legal experts to address ongoing questions. 

The company focuses on making legal services accessible by reducing both cost and complexity, creating a versatile solution for businesses at any stage.

Rocket Lawyer provides registered agent services to businesses in all 50 states. This service is particularly well-suited for business owners who anticipate needing ongoing legal assistance and compliance support long after their company is initially formed.

Rocket Lawyer offers two subscription plans, both including free 7-day trials where customers only pay state fees:

  • Rocket Legal+: $19.99 per month.
  • Rocket Legal: $39.99 per month.

The Rocket Legal+ plan offers the best value, providing direct access to paralegals and attorneys for consultations. It features customized legal documents tailored to local regulations and includes discounts on business filings, tax preparation, and official submissions.

Some customers have reported concerns about pricing transparency. Reviews indicate that certain advertised services, such as legal consultations, may not meet expectations, sometimes resulting in lawyer referrals rather than direct answers. 

Additionally, some users have experienced unexpected payment requirements after beginning processes advertised as free.

7. Tailor Brands

Tailor Brands is a comprehensive online business platform that provides LLC formation services and registered agent services across all 50 U.S. states and Washington, D.C. The company offers a unique, end-to-end solution that integrates essential business setup tools with a full suite of brand development services. 

This system supports both new entrepreneurs and established businesses, combining the legal aspects of company formation with the creative tools needed to build a market presence.

This service is best for entrepreneurs seeking a one-stop solution to register their LLC while simultaneously establishing their brand identity.

Tailor Brands currently offers three annual packages:

  • Starter: $0 + state fees.
  • Pro: $169 + state fees.
  • Premium: $250 + state fees.

The platform combines LLC formation with branding services like logo creation and business card design. This is ideal for new businesses building their online presence, all through a straightforward, user-friendly platform.

Some customers have noted that the company frequently encourages the purchase of additional services, which may not always match what customers require. Other feedback mentions that the quality and reliability of customer support can be inconsistent, leading to dissatisfaction for some users.

Conclusion

Choosing the right LLC formation service is a critical decision that sets the tone for your business’s future. The best provider for you depends heavily on your specific needs, budget, and long-term goals.

For a fast, affordable, and fully integrated launch, LLC.Services stands out as a top overall contender. If your priority is the most cost-effective start, BestLLC.Services offers an unbeatable “free” tier. For comprehensive post-formation support, BestLLCServices.co is the top holistic option.

Ultimately, the key is to look beyond the initial price tag. Consider the long-term value, the inclusion of a registered agent service, and the quality of post-formation support. 

By selecting a service that aligns with your business vision, you can ensure a smooth and compliant launch, allowing you to focus on what you do best—growing your company.

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Top AI Freelance ROI Courses 2025: Double Income https://symphony-cms.com/top-ai-freelance-roi-courses-2025-double-income/ https://symphony-cms.com/top-ai-freelance-roi-courses-2025-double-income/#respond Mon, 08 Dec 2025 18:20:33 +0000 https://symphony-cms.com/?p=6495 Let’s talk about something most freelance courses won’t mention: the income ceiling.  You’re trading hours for dollars, and there are only so many hours in a week. The courses that actually move your income needle aren’t about working harder—they’re about building systems that work while you sleep. The freelancers doubling their income in 2025 aren’t...

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Let’s talk about something most freelance courses won’t mention: the income ceiling. 

You’re trading hours for dollars, and there are only so many hours in a week. The courses that actually move your income needle aren’t about working harder—they’re about building systems that work while you sleep.

The freelancers doubling their income in 2025 aren’t just learning AI tools. They’re mastering specific business models where AI handles the heavy lifting, freeing them to focus on high-value strategy and client relationships. They’ve cracked the code on serving more clients without working more hours.

Here’s what separates income-doublers from the rest:

  • They use AI to create scalable service packages instead of one-off projects.
  • They build repeatable systems that deliver consistent quality across multiple clients.
  • They focus on high-margin services where AI provides a competitive advantage.
  • They leverage AI to handle client acquisition alongside service delivery.

What Makes a Course a True Investment

Most courses teach you a new skill. The right courses teach you how to turn that skill into a business that doesn’t rely on your constant presence. We moved past the usual checklists and asked a more revealing question about every program: Does this prepare you to earn money when you are actively focused on something else?

This single question filters out temporary tactics from lasting business models. It led us to prioritize four non-negotiable pillars that separate income-generating skills from true, scalable business education.

Architecting a Scalable Service

Many programs are heavy on tool proficiency but light on commercial architecture. We valued courses that provide the blueprint for a business, not just a tutorial for a piece of software. 

This means teaching you how to structure service packages that can be delivered systematically to multiple clients, moving you from a sole practitioner to the owner of a process.

Creating a Consistent Client Flow

Learning a skill is pointless if you can’t consistently find people willing to pay for it. The most valuable training integrates client acquisition directly into the curriculum. It should answer the critical question: “How will I find my first five paying clients, and the next twenty after that?” This goes beyond generic marketing advice to provide a repeatable system for generating leads and closing deals.

Mastering Value-Based Pricing

If a course only teaches you how to do the work faster so you can charge by the hour, it has a low ceiling. We focused on programs that provide the language, frameworks, and confidence to break the hourly rate model. This means learning how to price outcomes and transformations, which is the key to doubling your income without doubling your workload.

Engineering Automated Workflows

The ultimate goal is to remove yourself as the primary component in every delivery. We looked for courses that emphasize building automated or semi-automated frameworks. These are systems where your role shifts from the primary doer to the quality assurance manager, overseeing work that happens reliably without your direct, minute-by-minute involvement.

The courses that follow don’t just add another line to your resume. They provide the architectural plans for building an asset—a business that can grow in value and generate revenue independently of the hours you put in on any given day.

Maven: The AI Agency Systems Platform

The “Scale Your Agency with AI Agents” course on Maven focuses on building automated systems that handle specific client services. This isn’t about using ChatGPT for writing; it’s a platform for learning to construct complete service delivery systems that run with minimal daily input.

The course structure moves from identifying high-ROI use cases to building actual working AI assistants using tools like custom GPTs, Zapier, and specialized platforms. You’re not just learning concepts—the platform’s cohort-based model is designed to have you shipping working automation by the second week.

For freelancers, this translates into learning how to create service packages you can deliver to multiple clients simultaneously. Instead of trading hours for dollars, you’re using the platform’s framework to build systems that generate recurring revenue with dramatically less hands-on work.

AI Acquisition’s Artificial Intelligence Operating System: The Turnkey Solution

This program takes a different approach: providing a complete AI operating system alongside training on how to deploy it for clients. The focus is on offering AI-powered business intelligence and automation as a service to e-commerce and local businesses.

What makes this valuable for income growth is the bundled technology. You’re not just learning theory—you’re getting access to tools that would normally require technical expertise to build. This lets you offer sophisticated AI services without being a developer.

Freelancers use this system to provide services like automated customer insights, sales forecasting, and marketing optimization to clients who lack the technical resources to build these systems themselves. The platform does the heavy lifting while you focus on client relationships and strategy.

Coursiv: The Skill Accelerator

Coursiv.io approaches income growth through rapid skill acquisition in high-demand AI areas. Their challenge-based learning focuses on immediately applicable skills you can start charging for within weeks, not months.

The platform’s “AI Income” and “AI-Powered Business” paths include specific modules on profitable AI services like automated content systems, AI-powered market research, and client reporting automation. Each challenge ends with a portfolio piece you can show potential clients.

For freelancers looking to quickly add high-value services, Coursiv provides the fastest path from learning to earning. You’re not just accumulating knowledge; you’re building evidence of your capabilities that directly supports higher pricing.

Making Your Choice: Course Comparison

PlatformSpecializationLearning StyleBest For
MavenAI agency systemsCohort-based with hands-on projectsBuilding automated service delivery
AI AcquisitionTurnkey AI solutionsPlatform access + implementation trainingOffering sophisticated AI services quickly
CoursivHigh-demand AI skillsDaily challenge-based learningRapidly adding profitable services

Final Thoughts: Your Income Growth Path

The course you choose should match your current business model and growth goals. Each approach serves a different path to doubling your income.

If you’re ready to build systems that work without constant oversight, Jose’s agency course provides the framework for creating AI-powered services that scale. This is for freelancers who want to move from service provider to business owner.

When you need to quickly offer advanced AI capabilities without technical complexity, AI Acquisition’s operating system lets you deploy sophisticated solutions immediately. This is ideal for consultants who want to add AI services to their existing client relationships.

For rapidly expanding your service offerings with immediately billable skills, Coursiv’s practical approach helps you add high-margin services in weeks rather than months. This works well for freelancers who want to increase their rates by demonstrating cutting-edge capabilities.

The freelancers doubling their income in 2025 aren’t just using AI tools—they’re building AI-powered businesses. Your course choice determines whether you’re adding another skill to your resume or building systems that generate income, whether you’re working or not.

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How White-Label WordPress Development Can Be a Game-Changer for Your Agency https://symphony-cms.com/how-white-label-wordpress-development-can-be-a-game-changer-for-your-agency/ Fri, 27 Dec 2024 13:34:51 +0000 https://symphony-cms.com/?p=6476 You know that feeling when your favorite local coffee shop suddenly becomes so popular that the line is out the door? You’re happy for them, but also a little annoyed because now your quick coffee run has turned into a 20-minute wait. Scaling up can be messy—for coffee shops and for creative agencies. But here’s...

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You know that feeling when your favorite local coffee shop suddenly becomes so popular that the line is out the door? You’re happy for them, but also a little annoyed because now your quick coffee run has turned into a 20-minute wait. Scaling up can be messy—for coffee shops and for creative agencies.

But here’s the thing: scaling doesn’t have to be chaotic. In the world of web development, especially if WordPress is your playground, there’s a not-so-secret hack for agencies that want to grow without losing their minds. It’s called white-label WordPress development.

Now, before you roll your eyes thinking this is just another buzzwordy thing people are throwing around, stick with me. We’re going to dig into why this concept isn’t just clever jargon—it’s actually a game-changer. GetDevDone offers a great guide for agency owners on this topic. Grab your coffee (or tea, no judgment), and let’s chat about how this can seriously make your life easier.

“Wait, What’s White-Label WordPress Development?”

Okay, quick definition for the uninitiated: white-label WordPress development is when you outsource your WordPress projects to another company or freelancer, but they do the work under your brand. Essentially, it’s like hiring a ghostwriter for your client projects. You get the credit, the clients stay happy, and your team doesn’t have to pull all-nighters eating stale pizza to hit deadlines. Win-win.

Imagine you’re an agency owner, and a client wants a custom WordPress site with all the bells and whistles. Except your in-house team is already drowning in work. Rather than saying, “Sorry, we can’t take this on right now,” you call in a white-label team. They swoop in, build the site, and no one—not your client, not even your mom—knows you didn’t do it yourself. It’s like having a secret weapon in your back pocket.

When You Realize You’re Out of Your Depth

A friend of mine—let’s call him Joe—runs a boutique marketing agency. Joe’s amazing at branding and social media campaigns, but when it comes to WordPress? Let’s just say his coding skills end at “Hello, World.” A client once asked him for a custom WordPress site, and instead of admitting he had no idea how to do it, he said, “Sure, no problem!” Classic rookie move.

Joe spent the next two weeks trying to learn PHP from YouTube tutorials, only to deliver a half-baked website that barely functioned. The client wasn’t happy, Joe was stressed out, and his team was ready to stage a mutiny. That’s when he discovered white-label WordPress development. Now, instead of trying to do it all himself, he partners with a white-label team whenever a web project lands on his desk. His clients are thrilled with the results, and Joe gets to stick to what he’s actually good at.

Why Agencies Burn Out (And How White-Labeling Helps)

Let’s face it: agency life can be exhausting. You’re juggling ten different projects, dealing with demanding clients, and trying to keep your team motivated. Oh, and let’s not forget the endless stream of emails that somehow all say “URGENT” in the subject line. It’s a lot.

The problem is, when you’re trying to do everything in-house, you end up spreading yourself too thin. Your designers are trying to code, your project managers are doubling as QA testers, and everyone’s burning out faster than cheap birthday candles. That’s where white-label WordPress development swoops in like a cape-wearing superhero.

By outsourcing the heavy lifting to a white-label team, you free up your in-house staff to focus on what they do best. Your designers can design. Your marketers can market. And your developers? Well, they can stop screaming into their keyboards at 2 a.m. because the footer isn’t aligning properly.

The “Isn’t That Cheating?” Question

I’ve had people ask me, “But isn’t using a white-label team kind of like cheating?” My answer? Absolutely not. It’s called working smarter, not harder. Think about it: no one expects a restaurant owner to also be the chef, waiter, and dishwasher. Why should an agency be any different?

Your clients don’t care how the work gets done—they just want results. If anything, outsourcing to experts shows that you’re committed to delivering top-notch work. And let’s be real: clients don’t need to know every detail of your process. They’re not asking where the coffee beans came from when they order a latte; they just want it to taste good.

How White-Label WordPress Development Scales Your Agency

Now let’s talk about the juicy stuff: growth. Because at the end of the day, that’s why we’re all here, right? White-label WordPress development can help you scale in ways you probably haven’t even thought about yet. Here’s how:

1. Take on More Clients

The biggest bottleneck for most agencies is bandwidth. You want to take on more clients, but there’s only so much your team can handle. With a white-label partner, you can say “yes” to more projects without overloading your staff. It’s like having an expandable team that’s ready to jump in whenever you need them.

2. Offer New Services

Maybe you’ve always wanted to offer WordPress development but didn’t have the skills in-house. Or maybe you’ve been turning away e-commerce projects because no one on your team knows how to build a WooCommerce site. A white-label team can fill those gaps, allowing you to expand your service offerings without hiring new staff.

3. Focus on Growth, Not Grunt Work

Running an agency means wearing a lot of hats, but you shouldn’t have to wear all of them at once. By outsourcing the nitty-gritty development work, you can focus on growing your business. Spend your time networking, pitching new clients, or refining your agency’s strategy—not debugging someone’s broken contact form.

The Relationship Matters

Here’s a little pro tip: finding the right white-label partner is like dating. You need someone who understands your needs, communicates well, and doesn’t ghost you halfway through a project. Take the time to vet potential partners. Ask for samples of their work, check their references, and maybe even start with a small project to test the waters.

Also, communication is key. Set clear expectations, establish timelines, and make sure you’re on the same page before diving in. The better your relationship with your white-label team, the smoother things will go.

A Word on Pricing (Because Let’s Be Real, It Matters)

One of the biggest concerns people have about white-label services is cost. “Isn’t it expensive?” they ask. Well, it depends. But here’s the thing: you’re not just paying for development; you’re buying peace of mind. You’re paying for the ability to take on more projects, keep your clients happy, and avoid the stress of doing everything yourself.

Plus, most white-label teams offer scalable pricing models. You can usually find someone who fits your budget, whether you’re a scrappy startup or a full-fledged agency. Just make sure to build the cost into your client’s pricing so you’re not eating the expense.

The Downsides (Because Nothing’s Perfect)

Okay, I’m not going to sit here and pretend white-labeling is all sunshine and rainbows. There are some potential downsides. For one, you lose a bit of control. When someone else is doing the work, you have to trust that they’ll meet your standards. That’s why finding the right partner is so important.

There’s also the risk of miscommunication. If your instructions aren’t crystal clear, you might end up with a final product that doesn’t match your vision. But honestly? These issues can usually be avoided with good communication and proper planning.

Final Thoughts

Scaling an agency is hard work. There’s no magic formula, no secret sauce that will instantly solve all your problems. But white-label WordPress development? It’s pretty darn close.

By outsourcing the heavy lifting to a trusted partner, you can grow your agency without burning out your team. You can take on more clients, offer new services, and focus on the big-picture stuff that really matters. And best of all, you can do it all without losing your sanity.

Oh, and if you’re still curious about why WordPress continues to dominate the web, this piece on why WordPress is still king is worth a read. It’ll remind you just how powerful this platform really is.

So the next time a client asks for a complex WordPress site, don’t panic. Just call in your white-label team, sit back, and watch the magic happen. Who knows? Maybe scaling your agency won’t feel so overwhelming after all.

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How WordPress Became the King of Websites (And Why It Still Rules Today) https://symphony-cms.com/how-wordpress-became-the-king-of-websites-and-why-it-still-rules-today/ Tue, 03 Dec 2024 19:33:21 +0000 https://symphony-cms.com/?p=6464 If you’ve ever built—or even thought about building—a website, there’s a good chance you’ve heard of WordPress. It’s everywhere, powering nearly half the internet. But why is that? What makes it such a big deal? And, most importantly, is it the right choice for your business? Let’s dig in, break it all down, and get...

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If you’ve ever built—or even thought about building—a website, there’s a good chance you’ve heard of WordPress. It’s everywhere, powering nearly half the internet. But why is that? What makes it such a big deal? And, most importantly, is it the right choice for your business? Let’s dig in, break it all down, and get you some answers.

Back in the Day: Where It All Started

Picture this: It’s 2003. Blogs are blowing up, but creating one feels like coding your way out of a labyrinth. Then, two developers, Matt Mullenweg and Mike Little, come along and say, “Let’s make this easier.” Boom—WordPress is born.

At first, it was just a simple blogging tool. No bells, no whistles—just an easy way to get your thoughts online. Perfect for writers, hobbyists, and small business owners dipping their toes into the digital world. Fast forward 20 years, and WordPress is so much more than that. But we’ll get to that.

From Blogger’s Buddy to Business Powerhouse

So how did WordPress go from a niche tool to the platform for web development? Two words: themes and plugins. Think of themes as your site’s outfit—it’s how it looks. Plugins? Those are the tools in your toolbox, adding features like contact forms, SEO boosters, or full-blown e-commerce stores.

Here’s an example. Imagine you run a small bakery. With WordPress, you can choose a theme that screams “warm and cozy,” add a plugin to showcase your menu, and another to take online orders. All without hiring an expensive developer. That’s the magic of WordPress.

And then came 2018, the year of the Gutenberg editor. If you’ve ever struggled with formatting in Word, you’ll appreciate this. Gutenberg turned WordPress into a drag-and-drop playground, making it easier than ever to design pages. Sure, it ruffled some feathers (change always does), but now? It’s hard to imagine WordPress without it.

Why WordPress Works for Everyone

Let’s be real—business owners and developers don’t always agree on what makes a great website. But WordPress? It somehow manages to make both camps happy.

For the Non-Techies

You don’t need to know a lick of code to build something amazing. Drag-and-drop page builders like Elementor let you create stunning layouts with zero tech stress. Need a quick fix? There’s a plugin for just about everything. It’s basically website building on easy mode.

For the Pros

Developers love WordPress because it’s open-source, meaning they can tweak it, extend it, or build custom solutions. Need a completely unique feature? They can make it happen. And it’s scalable, too—whether you’re running a blog for 100 readers or an e-commerce site for 100,000 customers, WordPress can handle it.

The Community That Makes WordPress Special

One of the things that sets WordPress apart isn’t just its features—it’s the people behind it. From developers to content creators, WordPress thrives because of its massive, global community.

Imagine this: you’re stuck trying to solve a problem with your website. A quick search online leads you to forums, blogs, and even YouTube tutorials, all created by people who’ve been there, done that, and want to help. That’s the WordPress community in action.

There are also WordPress meetups, conferences (like WordCamp), and online groups where you can network, learn, and share ideas. These events aren’t just for developers—they’re for anyone who wants to get more out of the platform.

Why does this matter? Because when you choose WordPress, you’re not just picking software—you’re joining a community of people invested in helping you succeed.

Why Business Owners Love WordPress

Let’s talk about you—the busy entrepreneur or project manager who’s juggling a million things. You need a website that works, doesn’t break the bank, and doesn’t eat up all your time. WordPress checks all those boxes.

Cost-Effective (Without Looking Cheap)

With WordPress, you can start small and scale as you grow. The core software is free, and while you’ll need to pay for hosting, themes, and plugins, the costs are manageable. Plus, there’s a solution for every budget. Want a premium theme? You’ll find plenty under $100. Need advanced functionality? Many plugins offer free versions with optional upgrades.

Compare that to custom-built websites, which can easily cost thousands upfront, and it’s clear why WordPress is such an attractive option for businesses of all sizes.

You’re in Control

Ever had to wait days (or weeks!) for a developer to make a simple change to your site? With WordPress, those days are over. You don’t need to know how to code to update content, change images, or even add new pages.

Let’s say you’re running a seasonal promotion. Instead of scrambling to get someone to update your homepage, you can do it yourself in minutes. That kind of control is invaluable, especially for small businesses that need to stay agile.

WordPress vs. the Competition

Of course, WordPress isn’t the only game in town. Platforms like Wix, Squarespace, and Shopify also offer website-building tools. So how does WordPress stack up?

WordPress vs. Wix/Squarespace

Wix and Squarespace are great if you want a simple, all-in-one solution. But here’s the catch: they’re closed systems. That means you’re stuck with their tools, templates, and limitations. Want to switch to a different hosting provider? Too bad—you’re locked in.

With WordPress, you own everything. Want to change hosting providers? No problem. Need a unique design? There are thousands of themes to choose from—or you can create your own. It’s like owning your home instead of renting.

WordPress vs. Shopify

Shopify is fantastic for e-commerce, but it comes with a monthly subscription and transaction fees. If you’re running a large online store, those costs can add up fast. WordPress, on the other hand, lets you build an e-commerce site with WooCommerce—a free plugin. You’ll still have hosting and other costs, but you won’t be paying monthly fees to the platform itself.

Practical Tips for Getting Started

Thinking about diving into WordPress? Here are some tips to help you hit the ground running:

1. Choose the Right Hosting Provider

Your hosting provider is the foundation of your WordPress site. Look for one that offers fast load times, strong security, and good customer support. Popular options include SiteGround, Bluehost, and WP Engine.

2. Pick a Theme That Fits Your Needs

Not all themes are created equal. Some are better for blogs, while others are designed for e-commerce or portfolios. Look for a theme with good reviews, regular updates, and the features you need.

3. Start with Essential Plugins

Plugins can do everything from boosting your site’s speed to improving SEO. Here are a few must-haves:

  • Yoast SEO: Helps you optimize your content for search engines.
  • WP Rocket: Speeds up your site with caching.
  • WooCommerce: Perfect for e-commerce stores.
  • UpdraftPlus: A reliable backup plugin to protect your data.

Real-World Success Stories

Need proof that WordPress works? Here are a few examples:

1. The New Yorker

Yes, that New Yorker. The magazine uses WordPress to manage its online presence, publishing thousands of articles for a global audience.

2. BBC America

BBC America runs its site on WordPress, proving that the platform can handle high-traffic, content-heavy sites.

3. Small Business Owners Everywhere

From coffee shops to consultants, countless small businesses rely on WordPress to build their brands and connect with customers. Whether it’s a simple landing page or a full-blown e-commerce site, WordPress delivers.

Keeping Your WordPress Site in Tip-Top Shape

A WordPress site isn’t a “set it and forget it” kind of thing. Like any good tool, it needs maintenance. But don’t worry—it’s not as scary as it sounds.

Regular Updates

WordPress frequently releases updates to improve security and performance. Make sure you’re running the latest version of WordPress, as well as your themes and plugins.

Backups

Imagine losing all your data because of a glitch or hack. A backup plugin like UpdraftPlus can save you from that nightmare.

Optimize for Speed

Slow websites lose visitors. Use tools like Google PageSpeed Insights to identify areas for improvement, and consider adding a caching plugin to boost load times.

The WordPress Ecosystem: Tools, Trends, and More

One of the best things about WordPress is its ecosystem. It’s not just the software—it’s the endless tools, trends, and innovations that come with it.

Themes and Page Builders

From minimalist designs to flashy layouts, there’s a theme for everyone. And if you want even more control? Page builders like Elementor and Divi let you customize every inch of your site.

SEO and Analytics

WordPress makes it easy to optimize your site for search engines. Plugins like Yoast SEO guide you through everything from keyword placement to meta descriptions. And with tools like Google Analytics, you can track your performance and make data-driven decisions.

Final Thoughts

Whether you’re a small business owner, a developer, or someone who just wants a great website, WordPress offers the tools and flexibility you need. It’s affordable, adaptable, and backed by a community that’s always ready to help.

So, what are you waiting for? Dive in and see what you can build. With WordPress, the possibilities are endless.

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How to Create a Content Management System That Drives Your Business Growth https://symphony-cms.com/how-to-create-a-content-management-system-that-drives-your-business-growth/ Mon, 13 Mar 2023 09:59:02 +0000 https://symphony-cms.com/?p=6419 In today’s fast-paced digital landscape, having a robust and effective content management system (CMS) is essential for any business looking to drive growth and stay ahead of the competition. A well-developed CMS can help streamline your content creation, management, and distribution processes, enabling you to reach your target audience with that relevant message at the...

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In today’s fast-paced digital landscape, having a robust and effective content management system (CMS) is essential for any business looking to drive growth and stay ahead of the competition. A well-developed CMS can help streamline your content creation, management, and distribution processes, enabling you to reach your target audience with that relevant message at the right time. In this piece, we will discuss how to design a content management system that drives your business growth and provides you with a competitive edge in the digital marketplace. From defining your content strategy to selecting the right CMS platform, we will look at the essential steps you need to take to create a CMS that delivers results.

Step-by-Step Guide to Creating an Effective Content Management System

Creating an effective content management system (CMS) requires a clear understanding of your content management needs and the right implementation strategy. Here is a step-by-step guide to creating an effective CMS:

  1. Identify Your CMS Requirements: The first step is to identify your CMS requirements and content management goals. This includes determining the type of content you will be managing, the number of users who will be accessing the CMS, and the level of customization and control you require.
  2. Choose a Website CMS Development Platform: Choose a website CMS development platform that meets your business needs. Consider factors such as scalability, security, ease of use, and the level of customization offered.
  3. Define the Website CMS Development Architecture: Define the architecture of your CMS, including the content hierarchy, the types of content and metadata, and the workflow and publishing process.
  4. Web Content Management System Design and Implementation: Develop a design that reflects your brand, is visually appealing and is user-friendly. Then implement the design, making sure that all CMS functionality and features are properly integrated.
  5. Test the CMS: Once the CMS is designed and implemented, it is important to test it thoroughly to ensure that it meets your requirements and functions as expected.
  6. Train Your Users: Train your users on how to use the CMS, including how to create and publish content, how to manage permissions and workflows, and how to access analytics and other reports.
  7. Maintenance and Support: To ensure the CMS continues to function effectively, provide regular maintenance and support. This may include updates, security patches, and technical support.

Crucial Components of a Successful Content Management System

A successful content management system (CMS) consists of several crucial components that streamline content creation, management, and distribution. One of the critical components is reliable and user-friendly content management software, which allows content creators to create and publish content on the web easily. A web-based CMS system is also essential, enabling remote access to the CMS from any device with an internet connection. Additionally, digital asset management software is vital to managing and organizing images, videos, and multimedia content. Lastly, enterprise content management systems are crucial for businesses that collect large volumes of complex content across multiple departments or locations. By integrating these components into a cohesive CMS platform, companies can effectively manage their content and drive growth in the digital marketplace.

Strategies to Boost Traffic with Your Content Management System

To increase traffic with your content management system (CMS), you can use several effective strategies. One approach is to use an automated content distribution system, which enables you to efficiently distribute your content across various channels, such as social media, email, and mobile apps. Additionally, digital publishing tools and platforms can help you expand your reach and attract more visitors to your website by making your content easily accessible and shareable. Another critical strategy is to use website optimization tools for SEO and marketing, such as keyword research and on-page optimization. Optimizing a website for search engines and promoting your content through various marketing channels can improve your visibility and attract more visitors. By implementing these strategies and utilizing the right tools and platforms, you can effectively increase traffic to your website and drive business growth.

How to Develop a Personalized CMS Strategy for Maximum Efficiency

Developing a personalized CMS strategy is essential for maximizing efficiency and ensuring that your content management system (CMS) meets the specific needs of your business. One approach is investing in custom-built CMS platform development, which enables you to design and develop a CMS tailored to your particular content management needs and requirements. This approach provides greater flexibility and customization options than off-the-shelf CMS solutions. Another critical component of a personalized CMS strategy is content repository development. By creating a centralized repository for all your content, you can ensure that it is easily accessible and organized and that it can be reused and repurposed as needed. By developing a personalized CMS strategy incorporating custom-built platforms and content repositories, you can maximize efficiency, streamline content creation and management, and drive business growth.

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Maximizing Your Business Performance with Software Analytics: A Digital Consulting Perspective https://symphony-cms.com/maximizing-your-business-performance-with-software-analytics-a-digital-consulting-perspective/ Thu, 09 Mar 2023 07:19:44 +0000 https://symphony-cms.com/?p=6413 By using data and analytics, businesses can gain deep insights into their operations and make informed decisions that drive growth and profitability. For digital consulting services, software analytics is critical for helping companies to optimize their digital strategies and maximize their ROI. In this blog, we’ll explore the benefits of software analytics from a digital...

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By using data and analytics, businesses can gain deep insights into their operations and make informed decisions that drive growth and profitability. For digital consulting services, software analytics is critical for helping companies to optimize their digital strategies and maximize their ROI. In this blog, we’ll explore the benefits of software analytics from a digital consulting perspective and share practical tips for maximizing your business performance with this powerful tool.

What is Software Analytics and How Does It Help Businesses Improve Their Performance?

Software analytics is the process of analyzing software data to gain insights into how it performs and how it can be improved. From a digital consulting perspective, software analytics is a critical tool for optimizing business performance and driving growth. By using software analytics to gather and analyze data from various sources, businesses can gain insights into their operations, identify inefficiencies, and make informed decisions to improve performance. Predictive analytics is an important component of software analytics, which uses statistical algorithms and machine learning to identify patterns and trends in data, and forecast future outcomes. By leveraging the power of software analytics, businesses can gain a competitive edge, reduce costs, and drive innovation in the digital marketplace.

Understanding the Benefits of Software Analytics for Organizations

Software analytics has a wide range of applications and can provide many benefits to organizations. One of the key benefits is data-driven insights, which enable businesses to make informed decisions and optimize their operations. By gathering and analyzing data from various sources, software analytics can help businesses identify inefficiencies, forecast future outcomes, and make data-driven decisions that drive growth and profitability. Other benefits of software analytics include improved productivity and efficiency, reduced costs, increased innovation, and enhanced customer satisfaction. With so many benefits to offer, it’s no wonder that software analytics is becoming increasingly important for businesses of all sizes and industries.

The Power of Real-Time Monitoring with Software Analytics

Real-time monitoring is a critical component of software analytics, providing businesses with up-to-the-minute insights into their performance and user behavior. By continuously monitoring their software applications and systems, businesses can identify issues and inefficiencies in real-time and take corrective action before they escalate. This not only improves system reliability and reduces downtime but also enhances user experience and increases customer satisfaction.

Performance analysis can be made possible via real-time monitoring, which enables companies to locate and resolve performance bottlenecks, accelerate system responses, and enhance overall performance. Another effective real time monitoring tool is user behavior analysis, which organizations can use to understand how users interact with their software applications, spot patterns, and trends in user behavior, and make defensible choices that enhance user experience and promote growth.

Businesses can get a competitive edge and improve their performance in today’s fast-paced digital economy with the help of real-time monitoring and software analytics.

Digital Consulting Strategies to Maximize Your Business Performance with Software Analytics

Digital consulting can give businesses powerful strategies to maximize their performance with Logitech software analytics. Performance optimization services can help companies to identify inefficiencies and areas for improvement and develop data-driven strategies to optimize their operations. Business process automation is another critical digital consulting strategy that uses software analytics to automate routine and repetitive tasks, reduce errors, and free up resources for more strategic activities. By leveraging the power of software analytics and digital consulting services, businesses can gain a competitive edge, reduce costs, and drive innovation in the digital marketplace. With the right strategies, companies can unlock the full potential of software analytics and optimize their performance in today’s fast-paced business environment.

How to Choose the Right Software Analytics Platform for Your Organization

Selecting the right software analytics platform is a critical decision for any organization. To make the right choice, businesses should consider several key criteria, including the platform’s data integration capabilities, its ability to scale with changing business needs, and its ease of use. It’s important to evaluate the software analytics platform’s data integration strategy, to ensure that it can seamlessly integrate with existing systems and software applications. The platform should also be able to handle large volumes of data and be flexible enough to adapt to changing business requirements. Ease of use is another important consideration, as the software analytics platform should be accessible and easy to navigate for both technical and non-technical users. By taking the time to evaluate software analytics platforms carefully and choosing the one that best fits their needs, businesses can gain the insights they need to optimize their performance and drive growth in today’s digital landscape.

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The best CRM systems for organizations https://symphony-cms.com/the-best-crm-systems-for-organizations/ Thu, 10 Feb 2022 11:25:31 +0000 https://symphony-cms.com/?p=6377 First place: Salesforce Salesforce is one of the best CRMs for small and medium organizations. This platform will allow you to attract potential customers through an individual (personalized) way of the client. And the built-in intelligent marketing platform will allow sales via email, SMS, social networking and digital advertising. Features of this system include automatic...

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First place: Salesforce

Salesforce is one of the best CRMs for small and medium organizations. This platform will allow you to attract potential customers through an individual (personalized) way of the client. And the built-in intelligent marketing platform will allow sales via email, SMS, social networking and digital advertising.

Features of this system include automatic tracking of emails and meetings, work with social networks and e-mail.

Prices start at $ 25 per month per user.

Second place: Freshsales (or Freshworks)

Freshsales, now called Freshworks, is a popular CRM platform that is great for organizations of all sizes. It is easy to use, has a convenient information panel that provides access to manage contacts, reports, emails, phone calls and more. In addition to the intuitive web interface, you can work with the system through mobile applications.

Features of the platform include evaluating potential customers based on artificial intelligence to determine their priorities, recording appointments and phone calls directly from the platform.

The cost of using Freshsales starts at $ 12 per month per user.

Third place: Zoho

Zoho is a cloud-based SaaS platform that includes marketing and sales management features along with online productivity tools.

Zoho CRM can be integrated with other marketing tools previously used, it is able to find potential customers through social networks, segment visitors and provide support through built-in chat.

The platform provides multi-channel contact management (email, phone, chat and social networks), the ability to create detailed analytical reports. There are mobile applications for managing data from the phone.

Zoho has a free plan for three users, but there are really good features in paid tariff plans, which start at $ 12 per month per user.

Fourth place: HubSpot

HubSpot is the best CRM for small organizations looking for cost-effective solutions. This software allows you to create customer databases and manage new leads.

CRM has a user-friendly interface that allows you to see the entire sales channel directly on the dashboard. If you need more data, you can view all contact and sales activities, detailed reports, and performance based on user or team.

HubSpot has mobile apps for iPhone and Android, email templates, real-time notifications, email tracking, scheduling, phone calls, and more.

You can use this platform for free, but for more powerful features it is recommended to choose a paid tariff plan that starts from $ 50 per month.

Fifth place: Salesflare

Salesflare is a CRM that collects contact information about your potential customers from social profiles, emails, and other public sources, aggregates and manages that data. The system is able to automatically log all your appointments and phone calls at the same time.

Salesflare can also automatically sort and track the files that customers share. The system also knows how to manage sales and communicate the customer’s path in a convenient way.

The cost of the platform starts from $ 29 per month. There are also Pro and Enterprise rates for $ 49 and $ 99, respectively.

Sixth place: Pipedrive

Pipedrive features speed and flexibility. Using its unique conveyor control function, you can clearly see the entire sales process and view the entire path of the customer.

The service can be integrated with e-mail, generate reports, forecast sales. The availability of mobile applications will allow you to access CRM from anywhere. Another advantage is the integration of the service with a number of popular online tools, including the Trello task management service, Zapier integration solutions. Additional useful features will be data backup and encryption.

You will have to pay from $ 12.5 per month to use the service.

Seventh place: Worksection

Worksection is a versatile organizations management platform that will allow you to automate many of the tasks that arise when building customer interactions. The service is able to plan and track progress, work not only with customers but also with contractors, track tasks for them and their implementation, calculate the cost of work.

The convenience of Worksection is the use of a variety of visualization tools – from Gantt charts to boards (kanban views). Thanks to the large selection of templates for project management, planning all processes with Worksection will be available even to a beginner.

The service can be used free of charge, but only for a team of 5 people. The minimum paid rate for Worksection will be $ 29 for ten users per month.

And the last place: SalesDrive

SalesDrive is one of the few CRMs that not only has a Ukrainian interface, but is one developed in Ukraine. This means that the technical support process can be implemented much easier.

The service is able to integrate with many popular technology platforms, including not only Prom.ua, Rozetka, “Allo” marketplaces, but also delivery services “Nova Poshta”, “Ukrposhta” and Justin, as well as many site management systems: WordPress , Tilda, OpenCart, Horoscope.

Integration with Gmail and Ukr.net will allow you to set up email marketing and record all interactions with customers. The task setting system will help to build the processes of sales and marketing management, and convenient configuration options will allow anyorganization to work with this CRM.

The cost of working with SalesDrive starts from UAH 509 for 1-2 users per month. However, there is a 14-day period during which you can test the service.

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How to find an investor: 2 ways to start https://symphony-cms.com/how-to-find-an-investor-2-ways-to-start/ Thu, 10 Feb 2022 11:21:50 +0000 https://symphony-cms.com/?p=6373 The coronavirus pandemic did not hinder the development of the global startup market and even contributed to it. We know about what has changed in the market during 2021, how much has been invested, what new records can be expected and how successful the year has been. We also know that the investment interest in...

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The coronavirus pandemic did not hinder the development of the global startup market and even contributed to it. We know about what has changed in the market during 2021, how much has been invested, what new records can be expected and how successful the year has been. We also know that the investment interest in turnkey software solutions and digital platform development have increased significantly, compared to all previous years. 

With what achievements the global startup industry came in 2021

The most complete and relevant study of the global venture market is usually published in March by the investment fund AVentures Capital. This document, entitled DealBook of all countries, provides basic information on the state of the industry, from the main recipients of investment to the analysis of each round and each stage of funding.

The data of the report for 2021 shows that the past year was more successful for the global startup segment than the previous 2020. For example, only for the Ukrainian market alone, more than $ 571 million was invested in startups in total, which is $ 27 million more than a year earlier. Another record for 2020 was early funding – more than $ 161 million was raised in the seed and A-rounds, more than three times the 2019 figure. At the same time, the number of transactions increased sixfold. The main funds invested in Ukrainian youth projects were AVentures Capital, Genesis Investments, ICU, Dragon Capatal, Horizon Capital.

2 options on how to find an investor for your project

  1. Submit request/application for an investment fund or venture 

In almost all countries in the world, there are different types of an investment fund or venture funds divided by the size or interests of investors that you can turn to. The easiest way of course is to turn to venture funds in the country where you live or where at least you know how the business is operating. Among common ventures are:

  • Tiger Global Management (USA-based); 
  • New Enterprise Associates (USA-based); 
  • DST Global (Canada-based); 
  • IDG Capital (Belgium-based); 
  • Index Ventures (located in the United Kingdom)

Before applying to a specific investment fund you should keep in mind that every investment company invests in a specific type of businesses (or startups) and the decision is always based on different criteria. So you should conduct your own research and choose the investment fund that will most likely accept your application. And this is step one.

When it comes to the step two (in this case your company have been already exepted by venture experts as a legit company to invest in), your focus should switch to presenting business value (in other words – value proposition) of your idea or digital product or startup and; monetisation model; KPIs (for example the number and revenue of the products sold on e-commerce website)  and clear vision how to reach them.

In addition on one hand – focus on raising as much investment funds as possible. On the other hand – more investors means more money means higher KPIs and overall expectations. So you should be careful during this stage as well.

And a general tip: during all seed funding rounds it is important to cover all aspects of the business during presentation: explain technology and trends; be clear when it come to business processes on all levels; distribution channels, marketing and monetization; competition and market demand.

  1. Find a so called “Business Angel”

To find a reliable business angel is not that easy – it is easier to say than make it happen. But this is one of the best options if your idea or startup was already declined while applying for an investment fund or venture. 

To find a reliable business angel we’d recommend to use a trusted online platform that offers a database of such type of investors. Among most common are following:

  • Angellist
  • Hyde Park Angel Network
  • Tech Coast Angels
  • SeedInvest
  • Life Science Angels
  • Wefunder

Despite ventures, business angels have personal interest in commercial business success, that is why they are not only investing but helping with business growth on different stages of its life cycle. 

If you have chosen this way to find investments – it is very important to attend special events to be able to build connections with future investors and seek new opportunities. And the presentation skills will remain the same as during the fundraising rounds.

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Top ways to monetize apps https://symphony-cms.com/top-ways-to-monetize-apps/ Tue, 16 Nov 2021 11:58:28 +0000 https://symphony-cms.com/?p=6366 In the era of the digital revolution, the application market is booming, with billions of downloads every year. It is a visibility tool which therefore becomes essential for companies wishing to develop their activities. But, in addition to being used for the promotion of a professional, an application can also generate regular income. In this...

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In the era of the digital revolution, the application market is booming, with billions of downloads every year. It is a visibility tool which therefore becomes essential for companies wishing to develop their activities. But, in addition to being used for the promotion of a professional, an application can also generate regular income. In this article, we are going to discover the main ways to monetize desktop app.

How to monetize an application?

To monetize an application, several solutions are available to you. The first, often the least used, is to offer a paid application in the stores. This diagram is irrelevant but straightforward since the downloads of a paid application are much lower than those of a free application. Therefore, the best solution is to opt for the in-app purchase, in other words, the purchase in the application after its free download.

Another great idea is to use SDK for desktop software monetization. By monetizing the non-personal data of users, you will easily earn money without risking anything and without any effort. Moreover, SDKs can be combined with other monetization methods, which is pretty convenient. 

Let’s now take a look at some other ways to monetize desktop app.

Free application and in-app purchase: the winning combo?

An in-app purchase is made within an application from a smartphone or tablet. This system allows the publisher of an application to enrich its software by offering new paid features. Even apart from e-commerce or mobile video game applications for which in-app purchases are very frequent, this type of purchase is now found in all kinds of apps.

The principle of in-app purchase is that users can download software for free or not and have access to basic functionality directly. But, to benefit from additional features, they have to pay. You understand the idea, right? Here is a concrete example to illustrate the point.

You can create a photo editing app and make it available to mobile users for free on iOS, PlayStore, or other software libraries. To monetize your app, it will be possible to make certain filters accessible only to premium users who have paid for greater access. Another application may request that you pay something for the removal of ads or for additional services. The possibilities are limitless.

The figures for in-app purchases?

Here are some numbers that should make your mouth water a little more:

  • Over 50% of online transactions in Q2 2018 were in-app purchases.
  • 7 in 10 millennials made more than one in-app purchase in 2017.

It’s fascinating, isn’t it? We also know that an incredible number of people spend lots of time on their devices, which is usually devoted to applications. However, in order for users to want to pay to get more out of your software, they must be really interested in it. To achieve this goal, do not hesitate to consult a team of professionals who will help you with development (if needed). 

What can be offered?

You can offer the following in your application:

  • The subscriptions.
  • Consumable purchases.
  • Non-consumable purchases.
  • The purchase of goods.
  • In-app purchase by subscription.

A subscription provides access through payment to the content of an application or a service for a given period. Usually, subscriptions renew automatically unless the user cancels them. In some applications, the possibility of choosing a weekly, monthly, quarterly, or even annual subscription is offered.

For example, the Freeletics app is a virtual sports coach with daily training sessions in the form of a weekly subscription.

Paid apps

If your free application already works well, you can make a copy with something more. For example, you can make a “pro” version without ads, with additional content, preview content, or more regular updates. Make it paid – and users will definitely be interested.

Advertising

Another way to make money with your application is to put advertising on it. With advertising you can add a direct advertising banner to places that do not hinder the use of your app or go to the other extreme and add full-screen advertising videos that your users are forced to watch.

Hopefully, we were helpful, and now you know a little bit more about software monetization. Good luck!

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Top site metrics to attract more people https://symphony-cms.com/top-site-metrics-to-attract-more-people/ Mon, 15 Nov 2021 14:18:13 +0000 https://symphony-cms.com/?p=6358 How valuable a project is can be determined by the audience of potential customers or by the number of sales. Your site may look flawless, have well-oiled functionality, but if you do not track the statistics and data of the resource’s work, you can miss a lot of important points. By tracking the implementation of...

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How valuable a project is can be determined by the audience of potential customers or by the number of sales. Your site may look flawless, have well-oiled functionality, but if you do not track the statistics and data of the resource’s work, you can miss a lot of important points.

By tracking the implementation of KPIs, you can promptly respond to all changes in the project and coordinate further actions to develop the strategy.

What is KPI? 

KPI stands for Key Performance Indicator. Thanks to it, you can understand how successful your business is and its return from promotion. There are situations when the return is practically zero, but in general, the dynamics are positive. Don’t focus on payback; it’s a matter of time. If you do not track the metric, then you can miss this moment and just stop joining the business, which in the future could bring high income from site traffic. 

For the correct tracking of metrics on the site, various site analysis tools are used, among which there is one of the most powerful Google Analytics. At first glance, this tool may seem complicated, and the variety of different reports will simply scare users, but this does not mean that they can not be tracked. In order to understand whether your site is developing in the right direction, it is enough to look at a few key metrics.

Channels and referrals 

Google Analytics has “sources and channels.” Channel means where users’ flow came from, and the source gives a more accurate description and details.

When using the Google Analytics tool, you should pay special attention to the main traffic channels: organic traffic, advertising, direct user transitions to your site, etc.

Conversion by source and device 

By analyzing this indicator, you will be able to determine what needs to be improved and optimized in the work of the site so that it is convenient for users to use the resource from any device. Today, many users surf the web using gadgets, including making purchases and orders. 

If you see that most of the refusals come from mobile devices, then this is a severe signal to think about optimizing the site. It is urgent to analyze the site and identify the problem, which we should fix as soon as possible.

Time spent on the page 

The most important thing is to track how much time a user spends on landing pages. It is from this page that you get the user’s contact information. Landing pages usually contain information about a product or service, and their main task is to turn a visitor into a consumer and motivate him to buy.

If many users visit your landing page and spend a lot of time there, then this may indicate that the product is interesting to the audience. And if the indicators are opposite, then this gives reason to think about the content.

The effectiveness of some pages 

Indicators must be monitored not only based on the work of the resource as a whole. It is essential to look at reports of the work of individual pages. Using the data obtained, you can determine which traffic sources are the most effective and which pages are of interest to your users.

By analyzing the performance reports of individual pages, you can get answers to the following questions: 

  • which pages users visit most often; 
  • which publications are the most popular; 
  • what type of content is most attractive to users; 
  • which pages are converting visitors to customers. 

Analyzing the data obtained will help you adjust your strategy or change it radically to improve results. 

Traffic dynamics 

User activity can be affected by the time of day, day of the week, month, season, holidays, and other external factors. Analysis attendance by the time of day will allow you to choose the most suitable time to post new publications on the page or launch targeted advertising. By analyzing the data, you can adjust the work of an online consultant or send letters. 

Seasonality analysis will allow you to create the most effective ad campaigns. It is necessary to competently analyze the indicators of past periods to create a coherent picture. 

Customer acquisition cost 

Customer Acquisition Cost is made up of marketing and sales costs. This metric broadly measures how viable a business model is and helps avoid cost increases as the business expands. 

With the launch of new campaigns or new technologies, this indicator can grow, which is normal. 

Lead acquisition cost 

The number of conversions is an important metric. But to understand whether your business is profitable or not, it is important to know how many conversions you have on your site and how much money you spent on it. It is essential for every businessman to recoup the investment; therefore, by tracking this indicator, you can accurately determine the return on certain channels. 

Conclusion 

The list of KPIs that you need to pay attention to is much longer, but these seven are key, and by analyzing them, you can ensure the life of your resource. By paying attention to them, you will always be aware of what stage your campaign is at.

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